If you can’t explain your business in one sentence, you don't understand it well enough yet. This is the template for investors, customers, and your own clarity.

"My company, [Name of Company], is developing [Offering] to help [Target Audience] solve [Problem] with [Secret Sauce/Unique Twist]."

• 
  Example (Invention): "My company, SolarClip, is developing a universal clip-on fan to help stroller-pushing parents solve overheating issues with a patented silent-motor technology."