A "Post-Mortem" happens after a business dies. A Pre-Mortem happens while it's healthy. It’s a template where you imagine it is one year from now and your business has failed.

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  Step 1 (The Failure): "It is one year from today and the business is bankrupt. Why?"
  
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  Step 2 (The Causes): List the most likely killers (e.g., "The invention was too expensive to ship," "Nobody clicked on the ads," "The app was too buggy").
  
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  Step 3 (The Prevention): For every killer, write one "Defense Move" you can take today.
  
  
  Killer: People hate the fit of the clothes.
  
  
  Defense: Order 5 samples from different factories before the big production run.